Caitlyn Jenner Teams Up with H&M for New Sport Campaign

Is Caitlyn Jenner the new face of H&M?

The reality star announced on Thursday that she has been working with the retail chain for a new collaboration called H&M Sport. “Backstage with @hm! So proud to be part of their inspiring #HMSport campaign,” Jenner, 66, tweeted.

Backstage with @hm! So proud to be part of their inspiring #HMSport campaign.

— Caitlyn Jenner (@Caitlyn_Jenner) March 11, 2016

In the first look of the athletic partnership, the I Am Cait star models a head-to-toe black look that features a sporty zip jacket, leggings and white-soled sneakers.

Details of the sport campaign have yet to be released but like Jenner teased “#MoreIsComing #StayTuned.”

The transgender activist is making a name for herself in the fashion world just weeks after unveiling her lipstick venture with M.A.C cosmetics. Jenner is following in the footsteps of her lip kit-creating daughter Kylie as well as her signature lipstick-having supermodel daughter Kendall into the beauty business starting her very own lipstick named Finally Free.

100 percent of proceeds of the “rosy nude” shade will be going to the M.A.C AIDS Fund Transgender Initiative. The lipstick will be available on April 7.

Karen Mizoguchi

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