Dubbed the #MusiCaresChallenge, The MusiCares Foundation‘s new social media campaign aims to raise funds for its healthcare programs by urging celebrities and their fans to post a photo or video with their favorite album and make a donation to the organization.
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The newly single singer, 23, chose to pose with Beyoncé’s new album Lemonade in her photo, and others who have joined in on the campaign include The Avett Brothers, The Backstreet Boys, Brandy Clark, Andra Day, Troye Sivan and more.
— Demi Lovato (@ddlovato) June 1, 2016
“As the music industry’s Red Cross, MusiCares is rooted in the collective spirit of the creative community, whose members have an unspoken bond and self-imposed sense of duty to one another as brothers and sister in music,” says MusiCares president and CEO Neil Portnow.
The monthlong challenge runs through July 4.