Katy Perry Wants You to #Plumpify Your Lashes: Watch Her Sexy New CoverGirl Spot!

Katy Perry isn’t afraid to go bold (like really bold) in the name of beauty. And in her new CoverGirl commercial she proves just that for the cosmetic giant’s latest mascara launch!

Katy Perry CoverGirl adCourtesy Instagram

Perry, who’s the current face of the makeup brand, dons a fit-and-flare patent leather LBD, which she accessorizes with a wide red belt, a voluminous Amy Winehouse-inspired beehive do and long, luscious lashes. The best part? She lip-syncs to the ’90s hit “Pump Up the Jam” by Technotronic in the colorful 30-second commercial for the brand’s latest mascara launch, CoverGirl Plumpify Mascara by BlastPro.

“PUMP. UP. THE. JAM❗️ Pump up dem eyes 👁💥 Right, @COVERGIRL? #plumpify,” the singer shared on her Instagram page to announce the launch of the new TV spot.

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“In addition to music, I’ve always considered makeup to be a powerful creative avenue of self-expression,” Perry previously said of her now three-year partnership with CoverGirl.

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Katy Perry CoverGirl adCourtesy CoverGirl

Mascara hoarders, get excited: the CoverGirl Plumpify Mascara by BlastPro comes with the brand’s biggest brush yet (a helix-shaped tool) and claims to lift lashes while adding mega volume and separation to really take your lashes new heights. Ready to test out the new skew? Nab it now at your local drugstore for $8.99.

What do you think of the singer’s new ad? Are you excited to try CoverGirl’s latest mascara launch? Share below!

–Sarah Kinonen

Follow @sarahkinonen

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